A LITTLE MANIFESTO FROM BERNARD & EDDY
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Big breath of fresh air and off you go on a game that hits the road with a running start… Choose your rider, your country, your flying colours, add the childhood fun of throwing dice and playing marbles to the adrenaline of a real bike race.
Build your circuit, shape mountains with sand, create winding roads, become a commentator on the Tour, tease your opponents, forget about time… and take a break from all your connected devices.
For parents, this is what his madeleine was for Proust: a childhood experience recreated in a delightful game. These model cyclists are fetish objects, lucky charms, and when you’re not playing with them, here there are, a pleasure for the eyes, standing proudly on a shelf, a chest of drawers or a desk.
THE WORLD TOUR OF MINIATURE BICYCLE RIDERS
‘Bernard & Eddy’ is a toy, a game, a cheerful peloton of miniature riders. Each figurine – a unique hand-painted piece – represents a country, or an iconic jersey from the Tour de France.
These miniature riders originally appeared in the 1930s, when the organisation of the Tour de France decided to shine a bright light on national teams by creating a publicity caravan.
Although very popular in the 1950s, figurines almost became a thing of the past at the start of the new millennium. But have they really disappeared from the tracks?
Not exactly…
ONCE UPON A TIME… BERNARD & EDDY
Bernard & Eddy is the brainchild of a high-spirited graphic designer born in the 1970s, when the Tour de France was reaching its zenith. The miniature riders were already pedalling across his mind before becoming a drawing, and eventually a concrete project.
The adventure could begin: Jean-Baptiste designed a 3D drawing in order to create a unique mould, which would give birth to his own figurine.
“I’m trying to bring back to life something universal about sports, travels, and dreams. It’s the world of the Olympic Games, the Football World Cup, the heroes of today and yesterday.”
BERNARD & EDDY ARE STAUNCH DEFENDERS OF A ‘NO LOGO’ ATTITUDE. INSTEAD THEY DECLARE: LONG LIVE FLAGS!
You won’t see any sponsors or brands featured on our riders’ jerseys.
“After all, Bernard Hinault is French, Eddy Merckx is Belgian, Joop Zoetemelk is Dutch, Miguel Indurain is Spanish, Marco Pantani is Italian...”
Beyond their respective national origins, these champions have all become legendary figures in the collective unconscious. Beyond the world of cycling, our cheerful peloton will inspire the fertile imagination of children to make their own way around the world…